Summit Journal
Design: Editorial print design, typography, logo design, social media, and branding.
Role: Art Director, Designer, Photo Editor
Project: Careful font selection and use of type play an important role in creating the brand image and build in visual consistency across social media, web, and print. One of the challenges was to design a large format magazine that we felt wan’t too big to handle or too small to read. We chose 9.75x13 format and we chose to compliment the larger format by using a matte uncoated paper stock, providing a cozier reader experience. Another goal was to a page size and design that could showcase long form storytelling. That was one of our main goals from the very start, and it was crucial that we could pull this off. In the end I think we hit the nail on the head! I am thrilled with the overwhelming positive response we have gotten on this first issue.